Compliance Analysis in the Shopee Affiliate Program Commission Based on the Review of Fiqh Muamalah
DOI:
https://doi.org/10.37812/aliqtishod.v13i2.1914Keywords:
Shopee Affiliate Program, Fiqh Muamalah, Akad Ju'alahAbstract
The Shopee Affiliate Program is a widely used platform in Indonesia that rewards users with commissions for each sale. However, it has raised concerns among Muslim users regarding the halal status of these commissions. With growing awareness of sharia-based economic practices, this study aims to examine the program's mechanism and assess its compliance with fiqh muamalah. Using a descriptive qualitative method, data were collected through interviews with Muslim affiliates, merchants, and experts from the DSN MUI Center, along with observation and documentation. Secondary sources include literature, journals, MUI fatwas, and Shopee’s official documents. The study found that the commission process from registration to post-sale payment aligns with sharia principles. It meets the requirements of a ju'alah contract and is free from elements of gharar (uncertainty), maysir (gambling), and riba (usury). Therefore, affiliate commissions are considered halal, provided the promoted products are permissible under Islamic law. This research contributes to the development of sharia-based digital economy literature and becomes a reference for Muslim affiliate actors to remain in accordance with the principles of fiqh muamalah in digital marketing activities
References
Abdan, Ferri, and Adriana Mustafa. “Tinjauan Hukum Islam Terhadap Sistem Pemasaran Afiliasi Pada Taqychan Saffron.” Iqtishaduna: Jurnal Ilmiah Mahasiswa Jurusan Hukum Ekonomi Syariah 3, no. 4 (2022). https://doi.org/10.24252/iqtishaduna.vi.26926
Abdulahanaa. Dasar-Dasar Pengembangan Fiqh Muamalah. Vol. 11. Bantul: Mata Kata Inspirasi, 2022..
Adi, Arista Prasetyo, and Ridwan Sanjaya. Cari Duit Dari Bisnis Afiliasi Lokal. Jakarta: PT Elex Media Komputindo, 2013.
Adoe, Vera Selvina, Marnida Yusfiana, Ayu Diana, Lubis Renny, and Harahap Muchsin. Buku Ajar E-Commerce. Feniks Muda Sejahtera, 2022.
Adriana, Yola, and Syaefulloh. “Pengaruh Influencer Marketing Dan Affiliate Marketing Terhadap Purchase Decision Melalui Online Customer Review Tas Perempuan Di Shopee Affiliate (Studi Kasus Pada Gen Z Di Kota Pekanbaru).” Al Qalam: Jurnal Ilmiah Keagamaan Dan Kemasyarakatan 17, no. 6 (2023): 3993. https://doi.org/10.35931/aq.v17i6.2823.
Atiatul, Naila, and Ahmad Musadad. “Pengaruh Sharia Compliance Terhadap Perkembangan Umkm Dibangkalan.” Seminar Nasional Ekonomi Dan Bisnis 1 Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surabaya, 2022, 370–80.
Direktori Putusan Mahkamah Agung Replubik Indonesia. “Fatwa DSN Akad Ijarah Dan Ju’alah.” Mahkamah Agung, 2024. https://putusan3.mahkamahagung.go.id/peraturan/detail/11eaf03c183a52c0ae8a313932353438.html. [diakses pada 3 Oktober 2024]
Drs. Zainul Arifin, M B A. Dasar-Dasar Manajemen Bank Syariah. Pustaka Alvabet, 2012.
Fauza Husna. “Peran Affiliator Dalam Menarik Minat Belanja Konsumen.” Seminar Nasional Pariwisata Dan Kewirausahaan (SNPK) 2 (2023): 299–306. https://doi.org/10.36441/snpk.vol2.2023.135.
Hadi, Abu Azam Al. Fikih Muamalah Kontemporer. 2nd ed. Depok: Rajawali, 2019.
Haque fawzi, Marissa Grace, ahmad syarief Iskandar, Heri Erlangga, Nurjaya, Denok Sumarsi, and I. Strategi Pemasaran Konsep, Teori Dan Implementasi. Pascal Books. Tanggerang: Pascal Book, 2022.
KBBI. “Kamus Besar Bahasa Indonesia (KBBI) Kamus Versi Online/Daring (Dalam Jaringan).” kbbi.web.id, 2024. https://kbbi.web.id/komisi [diakses pada 22 Desember 2024]
Machfudloh, Nur Anis, and Fauzatul Laily Nisa. “Analisis Affiliate Marketing Ditinjau Dari Perspektif Ekonomi Syariah.” Journal of Development Economics and Digitalization, Volume 1, (2024).
Mubarroq, Alvian Chasanal, and Luluk Latifah. “Analisis Konsep Muamalah Berdasarkan Kaidah Fiqh Muamalah Kontemporer.” Tadayun: Jurnal Hukum Ekonomi Syariah 4, no. 1 (2023): 95–108. https://doi.org/10.24239/tadayun.v4i1.101.
Ningsih, Prilia Kurnia. Fiqih Muamalah. Depok: Rajawali Pers, 2021.
Permana, Erwin, Ryan Akbar, Sherly Ayu Regita, Albertus Prasetyo Widi, “Analisis Efektivitas Program Shopee Affiliate Dalam Meningkatkan Penjualan Dan Pendapatan Pada Industri Fashion". Jurnal Kajian Ilmiah Multidisipline, 8, no. 5 (2024): 301–11.
Putra, Inza. “Pleno KNEKS 2024: Ekonomi Syariah Kekuatan Baru Menuju Indonesia Emas 2045.” kneks.go.id, 2024. https://kneks.go.id/berita/662/pleno-kneks-2024-ekonomi-syariah-kekuatan-baru-menuju-indonesia-emas-2045. [diakses pada 16 Oktober 2024]
Rahman, Anita, and Ardiansyah Ardiansyah. “Penyelesaian Hukum Terhadap Wanprestasi Pembayaran Jasa Shopee Affiliate Perspektif Fatwa DSN MUI No. 62/DSN-MUI /XXI/2007 (Studi Kasus Aplikasi Shopee Medan).” Jurnal EDUCATIO: Jurnal Pendidikan Indonesia 9, no. 2 (2023): 903. https://doi.org/https://doi.org/10.29210/1202323301.
Rahman, Fathur. “Praktik Affiliate Marketing Pada Platform E-Commerce Dalam Tinjauan Hukum Ekonomi Syariah.” Istidlal: Jurnal Ekonomi Dan Hukum Islam 6, no. 1 (2022): 24–37. https://doi.org/10.35316/istidlal.v6i1.407.
Rahmani, Salma, Neni Nuraeni, and M. Fauzan Januri. “Fuqaha’s Perspective on Ju’ala Contract and Its Application in Bank Wakaf Mikro in Indonesia.” At-Tasyri’: Jurnal Ilmiah Prodi Muamalah 16, no. 1 (2024): 57–75. https://doi.org/10.47498/tasyri.v16i1.3070.
Rohimah, Silviana, and Nurul Huda. “Analisis Implementasi Akad Ju’alah Dalam Program Affiliasi Digital Studi Kompratif Shopee Affiliate Dan Tiktok Affiliate.” Al-Kharaj : Jurnal Ekonomi , Keuangan & Bisnis Syariah 7, no. 4 (2025): 2324–43. https://doi.org/10.47467/alkharaj.v7i4.7604.
Sauqi, Muhammad. FIQIH MUAMALAH. CV Pena Persada, 2022. https://books.google.co.id/books?id=A2CZEAAAQBAJ.
Setyorini, Wahyu, Ana Raudlatul Jannah, Uci Wulansari, and Mir’atun Nisa. “Opportunities and Challenges Halal Marketplace in Indonesia.” Journal of Halal Product and Research 4, no. 2 (2021): 90. https://doi.org/10.20473/jhpr.vol.4-issue.2.90-97.
Shopee. “[Shopee Affiliate Program] Apa Itu Shopee Affiliate Program?” help.shopee.co.id, 2020. https://help.shopee.co.id/portal/4/article/72053-[Shopee-Affiliate-Program]-Apa-itu-Shopee-Affiliate-Program [diakses pada 14 Desember 2024]
Soemitro, Andri. Hukum Ekonomi Syariah Dan Fiqh Muamalah Di Lembaga Keuangan Dan Bisnis Kontemporer. Kencana, 2019.
Sulthonuddin, Bung Hijaj, and Nuri Rahayu. “Prespektif Hukum Ekonomi Islam Tentang Sistem Afiliasi Pada Marketplace Shopee.” Jurnal Hukum Ekonomi Syariah (JHESY) 3, no. 1 (2024): 34–48. https://doi.org/10.37968/jhesy.v3i1.699.
Wiaam, Isnania, Khoirun Nisa, and Sinta Thia Anggraeni. “Islamic Ethics and Values in the Shopee Affiliate Program : Qawaid Fiqhiyyah Approach” 2, no. 3 (2024): 333–46. https://doi.org/10.61455/deujis.v2i03.193
Yani, Muhammad Turhan, and Sri Abidah Suryaningsih. “Muslim Consumer Behavior and Halal Product Consumption.” Al-Uqud : Journal of Islamic Economics 3, no. 2 (2019): 161. https://doi.org/10.26740/al-uqud.v3n2.p161-173.
Zulfa, Syaniyatus, Anisa Hakim, Muhammad Zidan Laksana, Lia Ivana, and Yusuf Setyawan. “Pandangan Hukum Islam Ju’alah Terhadap Sistem Komisi Pada Program Afiliasi Tiktok.” Jurnal Mahasiswa Administrasi Negara (JMAN) 07, no. 02 (2023): 1–6.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Sinta Dewiswara, Sri Abidah Suryaningsih
This work is licensed under a Creative Commons Attribution 4.0 International License.
