Determinants of Muslim Users’ Interest and Loyalty in Sharia P2P Lending Platforms
DOI:
https://doi.org/10.37812/aliqtishod.v14i1.2100Keywords:
Islamic Fintech, P2P Lending, Trust, Digital Service Quality, User LoyaltyAbstract
This study investigates the determinants of user interest and loyalty toward Sharia-based peer-to-peer (P2P) lending services in Indonesia, focusing on the roles of Sharia literacy, trust, risk perception, and digital service quality. Using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach, this research analyzes 128 users of Sharia P2P lending platforms in the Jabodetabek area to examine both direct and indirect relationships among variables. The results reveal that trust and digital service quality significantly and positively influence user interest, while Sharia literacy and risk perception have no significant effects. Moreover, user interest strongly and positively affects loyalty, confirming that initial intention leads to continued platform engagement. The model demonstrates strong explanatory power with R² values of 0.60 for interest and 0.798 for loyalty. Overall, the findings highlight that user trust and digital service quality are critical in shaping sustainable loyalty within the Sharia fintech ecosystem, emphasizing that ethical assurance and technological excellence drive adoption more effectively than financial literacy alone.
Keywords: Islamic Fintech, P2P Lending, Trust, Digital Service Quality, User Loyalty
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